Manila, Philippines — After weeks of speculation and online chatter, the CEO of MILO Philippines has finally broken his silence on the brand’s recent move to drop Olympic gymnast Carlos Yulo from its list of brand ambassadors — a decision that left fans stunned and curious.

The brand, long associated with youth sports and excellence, had proudly featured Yulo in past campaigns, highlighting his achievements as a Filipino pride in the global gymnastics stage. But as eagle-eyed followers noticed Yulo’s sudden absence from recent MILO promotions, questions began to swirl: Was he removed? Why so quietly? And what really happened?

Now, in an official interview with selected members of the press, the CEO addresses the issue head-on for the first time.

🧃 “It Wasn’t an Easy Decision” – CEO Speaks Out

“We hold Carlos Yulo in very high regard. His story is one of discipline, passion, and world-class talent,” the CEO began. “But as a brand, we also uphold values that go beyond athletic excellence. These include integrity, humility, and being a positive role model—especially to the youth.”

Though he declined to give specific details, he confirmed that MILO and Yulo’s partnership had ended quietly in early 2025, following internal discussions “rooted in values alignment.”

“We believe in celebrating not just champions in sport, but champions in character,” he added carefully.
“We always wish Carlos the very best.”

🤐 Behind the Silence: Why Fans Were Left Guessing

Many fans were left confused over the absence of an official announcement. Some even accused the brand of “ghosting” its own ambassador.

In response, the CEO said:

“We chose a quiet parting out of respect. We didn’t want to turn a private matter into public drama.”

Still, insiders say that recent headlines involving Carlos Yulo’s personal life—including a controversial public apology over family issues—may have played a part in the brand’s decision to part ways.

While MILO did not directly reference the apology, the timing of the split aligns closely with the fallout that followed.

🧠 Is It Really Over? Or Just a Pause?

Interestingly, the CEO did not close the door entirely on a future reunion.

“Carlos is still young. Everyone makes mistakes. What matters is how one chooses to grow. Who knows? The door is always open to growth, redemption, and realignment.”

This statement sparked renewed interest online, with fans now speculating whether this was a gentle hint at a possible comeback—if and when the time is right.

💬 Public Reactions: “A Brand’s Right, But a Nation’s Loss?”

Social media remains divided:

Some support MILO’s quiet professionalism and values-based decision:

“It’s business. They have a brand to protect.”

Others defend Yulo, saying his personal life should not affect sponsorships:

“He’s human. Give him space to grow.”

Still, many expressed sadness:

“It’s heartbreaking. He was the face of Filipino youth sports.”

✨ Final Words: More Than Medals

Carlos Yulo’s journey from a humble gymnast to an Olympic icon has inspired thousands. And while this chapter with MILO may be over for now, many believe it won’t be the last.

As the CEO closed the interview, he left the room with a parting thought:

“Sometimes, real strength isn’t in holding a pose… but in learning when to reset.”

What’s your take on this story? Should brands be stricter about public image—or more forgiving of personal struggles?

🔁 Share your thoughts in the comments. The story isn’t over yet.